Community-first advertising

Put your business
in local hands.

Reach your neighborhood on reusable totes distributed through trusted local farmers’ markets.

Reusableagain & again

Your
Local
Market

MARKET
DAY!✦

The simple idea

Good advertising
gets carried away.

We connect community-minded businesses with the farmers’ markets their customers already know and trust.

01
▣

Claim your ad space

Select the placement that gives your brand the presence and visibility you want.

02
✓

Approve artwork

Review and approve your finished advertisement before the tote goes into production.

03
↻

Stay in circulation

Your message becomes part of everyday errands, keeping your brand visible trip after trip.

Why it works

More useful than
a flyer. More local
than a billboard.

Your ad doesn’t disappear after one glance. It travels with the people most likely to shop, dine, hire and recommend within the community.

01

Trust, already built in

Your business appears on a useful item provided by a familiar local market.

02

Visibility that repeats

Reusable totes keep your brand in view through groceries, errands and everyday life.

03

Reach without the waste

One practical, reusable product replaces short-lived print impressions.

04

Your category, protected

Campaigns feature one advertiser per industry, so your message stays distinct.

Research-backed reach

The Numbers Behind the Bag

Research from the Advertising Specialty Institute shows why promotional bags can deliver lasting brand exposure.

~4,900Estimated lifetime impressions per promotional bag
84%Would keep a promotional bag for at least one year
92%Would use a promotional bag at least monthly
77%Would be more likely to do business with the advertiser

Source: Advertising Specialty Institute (ASI)Research provided by the Advertising Specialty Institute, ©2026, All Rights Reserved.

A balanced comparison

Digital vs. Reusable

Digital advertising and reusable-bag advertising serve different purposes. Digital platforms offer precise targeting and campaign tracking, while reusable bags provide tangible, repeated exposure in the local community—even after the initial campaign has ended.

Digital AdvertisingReusable-Bag Advertising
Exposure generally stops when campaign spending stopsExposure continues as the bag is reused
Ads may appear briefly and can be scrolled pastThe advertisement appears on a useful physical product
Competes with other content and advertisementsCarries participating brands throughout the local community
Provides detailed targeting, clicks and campaign analyticsProvides repeated visibility over the bag’s lifetime
Requires ongoing spending to maintain visibilityOne campaign can continue generating impressions without daily media spending

Industry benchmark

Comparing the Cost of Visibility

2025 Benchmark Cost per 1,000 Impressions (USD)

Google Display advertising2025 third-party benchmark average
$2.54
Meta—Facebook & Instagram2025 third-party benchmark average
$8.19

ASI estimates that a promotional tote bag delivers approximately 4,900 lifetime impressions at an average cost of roughly $1 per 1,000 impressions. For comparison, Pixis reported an average Google Display CPM of $2.54 in its 2025 advertising dataset, while Gupta Media reported a 2025 annual average Meta CPM of $8.19 across Facebook and Instagram.

CPM means cost per 1,000 impressions. These figures are general cost-of-visibility benchmarks and do not represent identical types of advertising exposure. Digital platforms provide targeting, click tracking and measurable online actions, while ASI’s promotional-bag estimate measures physical exposure accumulated throughout a bag’s useful lifetime. Actual costs and results vary by campaign, industry, audience, location, season and methodology.

Sources: Advertising Specialty Institute (ASI), Pixis and Gupta Media.

Research provided by the Advertising Specialty Institute, ©2026, All Rights Reserved.

Built for local business

If your customers live nearby,
you belong on the bag.

Real estateHome servicesRestaurantsHealth & wellnessFinancial servicesPet careLegal servicesRetailAutomotiveFamily servicesInsuranceAnd many more

From established neighbourhood names to businesses ready to become one.

Good to know

A few common
questions.

Where are the tote bags distributed?+

Each campaign is tied to a participating farmers’ market in Canada or the U.S., where the totes enter circulation throughout the local community.

Will competing businesses be on the same bag?+

No. We reserve one advertiser per business category in each campaign to keep every placement clear and valuable.

Do I need to design my own advertisement?+

You can provide finished artwork, or share your logo and business details so the creative can be prepared to fit your selected space.

Community-first advertising

Ready to be the business
your community carries?

Contact us